Sale is live! ecommerce companies on track to hit 20-25% growth this season

Online retailers like Flipkart and Amazon are poised to record 20-25% growth in festive season sales this year, gauging from response to the first three days of sale, according to estimates from Datum Intelligence and senior industry executives briefed on the sale trajectory.

During September 26-28, online retailers clocked about 26% rise in sales compared to last year, at about Rs 26,500 crore ($3.2 billion), as per Datum Intelligence, which tracks ecommerce data. The market researcher estimates gross sales of $12 billion this festive season, a growth of about 23%, including discounts and returns.