Meesho sees 65 mn unique visitors on Day 1 of festive sale; orders double

SoftBank-backed e-commerce platform Meesho on Saturday said it recorded about 65 mn unique visitors on its portal on Day 1 of the annual festive season ‘Meesho Mega Blockbuster Sale’.

Meesho Founder and CEO Vidit Aatrey said the company’s app downloads reached around 15 mn ahead of the sale and the number of purchase orders has doubled on the first day of the sale on Friday as compared to that of the previous season.