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    Deccan HeraldITNewspapers

    Google defends ad tech as safe, says it rivals Meta, Amazon

    Binu Mathew
    By Binu MathewSeptember 30, 2024

    Google’s technologies offer advertisers and publishers a safe ecosystem of tools to transact amid the intensely competitive world of online advertising, the company argued in federal court this week to counter Justice Department allegations that it is an illegal monopoly.

    In a federal antitrust trial, enforcers allege that Google has monopolized the technology used to buy and sell website ads, harming publishers and advertisers in the process.

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