E-commerce firms witness huge jump in festive sales from towns, cities

E-commerce firms are witnessing record-breaking sales from millions of customers across the country during the initial phase of various festive sale events hosted by them. These companies are seeing a significant portion of traffic coming from Tier-II and Tier-III cities and towns.

E-commerce firm Flipkart recorded 33 crore user visits during Early Access and Day 1 combined, during the 11th edition of the company’s The Big Billion Days (TBBD) 2024 sale event. The BBD was held on September 27, with early access beginning on September 26 for Flipkart VIP and Plus customers.