Shop till you drop! E-commerce to generate Rs 1.2 trillion during festive season, as per Redseer report

As the festive season of 2024 approaches, e-commerce in India is projected to achieve a 20% year-on-year growth, potentially generating between Rs 1 trillion and Rs 1.2 trillion in gross merchandise value (GMV), according to the latest Festive 2024 Report by Redseer. This growth marks a notable increase compared to last year’s figures, driven by a resurgence in consumer spending and strategic business adaptations to previous economic challenges.