Amazon tops $1.8 billion ad-spending commitment target for video -streaming services: reports

Amazon has exceeded its goal of attracting $1.8 billion in ad-spending commitments on its video-streaming services for next year, The Information reported on Thursday citing a person with direct knowledge of the company’s ad sales efforts.

Advertisers negotiate large TV and streaming ad commitments for the coming 12 months in the upfront ad market, which recently concluded for 2024.

The spending commitments include ads on Prime Video and Amazon’s live sports telecasts, such as the National Football League’s Thursday Night Football games, the report said.