Accenture’s Gen AI bets pay off with $3 bn in bookings

Bengaluru: Accenture Plc, the world’s largest software services company, secured $1 billion in generative AI (Gen AI) bookings in the quarter-ended August, bringing the total order in the segment to $3 billion for the full year (September-August).

This growth comes despite a sequential revenue decline, reflecting rising interest in the new technology, even as companies remain cautious about adoption.