ETSA 2024 | ‘Bootstrap Champ’ Boult is marching to beat of its own drum

For wearables and electronic devices brand Boult, which started off as an audio products maker before getting into a wider range of items, the top spot in terms of market share has eluded the company despite high growth. But the two founders — brothers Varun and Tarun Gupta — insist that being profitable takes precedence over market share.