Can Airtel really curb spam/scam calls using AI?

From the morning of September 26, Airtel subscribers will start seeing a ‘Suspected Spam’ banner on their dialer screens whenever they get a call from a number that has been detected as spam or scam by the telecom giant’s in-house AI model.

SMSes with potentially malicious links will be similarly flagged as suspected spam to subscribers.

The new feature is automatically enabled for both prepaid and postpaid Airtel subscribers at no additional cost. Smartphones aside, the telco has said that it is still working out how to enable the AI-powered spam detection capability for feature phones.