GenAI a top priority for 42% of tech, media, and telecom firms in India

Around 42 per cent of chief executives in the technology, media, and telecommunications (TMT) sector regard generative AI (GenAI) among their top three priorities, indicates a survey by PwC India.

The survey, titled ‘GenAI in Technology, Media, and Telecommunications (TMT): From Concept to Reality’, examines the applications of GenAI and its effects on TMT companies in India. It also highlights the levels of GenAI adoption, various use cases, strategies for implementation, operational impacts, and potential challenges that may arise.