Flipkart launches Gen Z-focused ‘After Dark #IYKYFK’ campaign with FCB Kinnect

Flipkart, in collaboration with FCB Kinnect, launched a campaign titled ‘After Dark #IYKYFK’ targeting Gen Z consumers who prefer shopping late at night. From what is understood, the campaign was designed to highlight Flipkart’s diverse product range in the lead-up to its Big Billion Days Sale. Recognising that Gen Z engages in retail therapy during late hours, Flipkart and its agency introduced glow-in-the-dark billboards visible only at night.