Airtel launches AI-powered spam detection service

In a move to curb spam calls and messages, Bharti Airtel today launched India’s first network-based AI-powered spam detection solution. The tool will alert customers in real-time to all suspected spam calls and SMSes. Besides, it would also alert customers to malicious links received via SMS. To this end, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned by an AI algorithm to caution users from accidentally clicking on suspicious links.