Airtel CEO calls spam a ‘menace’, launches free AI-powered solution to combat it

Spam calls may soon become a thing of the past, to Bharti Airtel customers at least. In a groundbreaking move to tackle the growing menace of spam calls and messages, Airtel today launched what’s being billed as “India’s first AI-powered, network-based spam detection solution,” for its customers.

The “in-house” tool aims to provide Airtel customers with real-time alerts on suspected spam calls and SMSes, significantly lowering the frequency of such unwanted communication.