Airtel announces AI-powered spam detection system based on 250 parameters

Bharti Airtel on Wednesday announced a network-based solution that will use artificial intelligence (AI) and 250 parameters to detect spam calls and messages for the telecom company’s customers.

The solution was developed in-house and starting Thursday it will use a proprietary algorithm to identify and classify calls and text messages as “suspected SPAM”, said Gopal Vittal, managing director and chief executive officer of Bharti Airtel. It can successfully identify 97 per cent of spam communication.