We are building absolutely new capabilities, which are fresh experiences for customers in India: Amazon

In a world where convenience and seamless experiences are at the forefront of consumer expectations, Amazon India has been innovating to elevate the shopping experience for customers in the consumer electronics space. Ranjit Babu, who leads the Consumer Electronics, Large Appliances, Wireless, and VAS (Value Added Services) division at Amazon India, recently shared insights into the company’s efforts to bring new capabilities—including AI—to customers across the country, ahead of the Great Indian Festival 2024, its biggest annual sale event of the year.