Over 1 in 4 Indians likely to visit Flipkart during festive sale event BBD

More than one out of four Indians are expected to visit Flipkart during the e-commerce firm’s flagship festival sales event The Big Billion Days’ (BBD) 2024 that starts from September 27, according to top company executives.

They said that Flipkart is making significant investments and scaling up its network.

This comes as it prepares to serve millions of customers during the festive season. To meet festival demand, Flipkart has launched 11 new fulfilment centres and created over 100,000 jobs across over 40 regions.