OTTplay becomes one of the first OTT players in India to join ONDC Network

OTTplay, India’s leading OTT content aggregator, a product by HT Media Labs, and one of India’s fastest-growing brands, has announced that it has joined Open Network for Digital Commerce (ONDC) Network. OTTplay’s diverse digital offerings are now discoverable for buyers through the ONDC Network. With this integration, OTTplay’s catalog for their gift card offerings can be seen on all apps that a consumer is shopping from across a network that is rapidly developing.