Myntra launches ‘The Ultimate Glam Clan’ shopper-led creator program for Gen-Z engagement

Myntra has announced the launch of ‘The Ultimate Glam Clan,’ a shopper-led creator program aimed at engaging the Gen-Z audience. From what is understood, this initiative allows shoppers to upload personal photos as part of their product reviews, positioning them as content creators. The program seeks to enhance content discovery and provide other shoppers with more informed purchase decisions, according to the company. This move is in response to the growing reliance of Gen-Z consumers on reviews, with reports indicating that two-thirds of Gen-Z purchases are influenced by online reviews, the company added. The initiative aligns with the generation’s digital-first shopping behavior and content consumption patterns.