How Flipkart aims to up the personalisation game for buyers during Big Billion Days 2024

Flipkart Big Billion Days 2024 are almost here. This year marks the 11th edition of Flipkart’s biggest annual sale — Big Billion Days. The Walmart-owned ecommerce giant Flipkart aims to leverage AI and other cutting-edge technology to deliver personalized experiences for both customers and sellers during Big Billion Days 2024.