Amazon sees upbeat consumer sentiments lighting up festive demand; boosts infra, delivery network

Amazon India is rolling up its sleeves for what it hopes will be a bumper festive season ahead, and expects demand this year to surpass last year’s levels on upbeat consumer sentiments, according to the ecommerce company’s Vice President of Operations Abhinav Singh. In an interview with PTI, Singh talked about the “long term” India opportunity, how Amazon looks at competition from other ecommerce firms and quick commerce upstarts and also refuted allegations of ‘deep discounts’ saying Amazon as a marketplace does not control pricing, which is purely a prerogative of sellers on the platform.