Amazon raises influencers’ fee

Ahead of its flagship Great Indian Festival, set to begin this Friday, e-commerce giant Amazon has increased its standard commission income rates for over 50,000 content creators associated with its influencer programme, it said on Friday.

The new commission structure offers an increase between 1.5-2x across more than 20 sub-categories including fashion, beauty and personal care appliances, home, kitchen, toys and books for active creators working with Amazon. Among these, some categories have larger hikes than others.