Everything to know about YouTube Pause ads

YouTube has long been a platform where advertisers could reach vast audiences through a variety of ad formats. There are 2.1 billion YouTube users across the world, according to a report by Statista. Among these, the recently introduced pause ads have sparked discussions about their effectiveness, user experience, and implications for content creators and advertisers alike. This ad form reportedly will appear when a viewer pauses a video, showcasing an ad popping up on the side of the screen that likely interrupts the viewing experience. Prior to this, YouTube launched unskippable ads in May 2023.