‘Non-skippable’ anti-tobacco ads should precede content on OTT platforms, proposes govt

The Union health ministry has proposed mandatory display of “non-skippable” anti-tobacco health spots of at least 30 seconds and audio-visual disclaimer on ill-effects of tobacco use for 20 seconds on OTT platforms as soon as one starts streaming them.

The ministry recently released draft amendments for anti-tobacco rules for over-the-top (OTT) platforms.