Govt plans ‘non-skippable’ anti-tobacco ads on OTT

The Union Health Ministry has proposed a non-skippable health spot of not less than 30 seconds and an audio-visual disclaimer of not below 20 seconds on ill-effects of tobacco to be displayed on OTT platforms as soon as one starts streaming them.

Any content released on the platforms on or after September 1, 2023, that shows tobacco use has to carry a prominent static message at the screen’s bottom for the duration tobacco use is shown.