Fake social media handle threats to brand reputation

A brand takes several years to build a strong reputation and image. When it comes to social media, innovative strategies, intriguing content, consistency, and a lot more goes into establishing a strong digital presence. Social media accounts are an integral part of a brand’s online presence. They help build connections between the brand and its followers and consumers and develop brand loyalty. As much as social media is a boon to our online presence, malicious activities need just a few seconds to destroy it. In one moment, brands have a strong image, and in the next, their reputation is at stake, and they have lost their customers’ trust!