Amazon, Flipkart leverage tech to drive festive sales

Major e-commerce platforms like Amazon and Flipkart intend to leverage technology on the user interface and backend logistics to make the most of this year’s festive season. Artificial intelligence/ machine learning (AI/ML), video commerce and augmented reality applications are expected to be focus areas for tech deployment.

“Flipkart customers can expect enhanced on-app experiences including video commerce, immersive technologies like AR and 3D try-ons,” Harsh Chaudhary, head of growth (vice president), Flipkart.