A telecom puzzle: Data boom beyond metro cities

Metropolitan cities like Delhi, Mumbai and Bengaluru had been the epicentres of data usage in India. However, that is changing, thanks to the proliferation of smartphones in Tier 2 and 3 cities, leading to rapid growth in data consumption. According to the recent Ericsson Mobility Report, India has the highest average monthly usage per smartphone at 29 GB which is anticipated to rise to an unprecedented 68 GB by 2029.