Google faces EU ultimatum in fresh attack on search dominance
Google is set to be hit by another attack from European Union watchdogs, paving the way for a hefty fine and an order to change its business model unless the US giant takes rapid action to give more prominence to rivals across its sprawling search empire.
EU officials are preparing a formal chargesheet against the Alphabet Inc. unit under the bloc’s Digital Markets Act, targeting how the company displays rival product results across its different search services, such as Google Flights and Google Hotels. The company could face hefty penalties of up to 10% of global annual revenue if its fails to step into line with the rules.