NPCI considers easing UPI market share cap amid enforcement challenges

The National Payments Corporation of India (NPCI), which oversees the Unified Payments Interface (UPI) system, is contemplating relaxing its proposed market share cap for UPI operators, such as Google Pay, PhonePe, and Paytm, as it faces difficulties enforcing its current limitations. According to a report by TechCrunch, the NPCI is considering increasing the allowable market share beyond the previously proposed 30 per cent cap to over 40 per cent.