Amazon Great Indian Festival 2024: Over 70% smartphone sales are from smaller towns, says Amazon

Over 70% of smartphones sold on Amazon are being shipped to smaller towns, according to a senior official from the e-commerce giant. “If I take some of our key categories like smartphones, over 70% of the units that we are selling in the country are going to tier 2, 3 towns and the demand is growing in these markets,” Ranjit Babu, Director of Consumer Electronics at Amazon.in, told press persons on Wednesday.