Amazon Great Indian Festival 2024: AI to power Amazon’s biggest sale, company explains how | Exclusive

The Amazon Great Indian Festival 2024 is set to kick off on September 27, and this year, Amazon is harnessing the power of Artificial Intelligence (AI) to offer customers an enhanced shopping experience, seemingly like never before. In an exclusive interview with financialexpress.com, Saurabh Srivastava, VP – Categories, Amazon India, shared insights into how AI-driven innovations are taking centre stage during the company’s most significant festive sale event.