Zoho’s Prashanth Krishnaswami on AI integration, privacy and emerging markets

Businesses face increasing pressures to adapt and thrive amid intense competition and technological advancements. The integration of AI into customer relationship management (CRM) and the broader digital market is reshaping how companies engage with customers and drive growth.

In conversation with BrandWagon Online, Prashanth Krishnaswami, global head of strategy and thought leadership, CX, Zoho, explains the company’s strategic responses to the shifting market dynamics.