ASCI to harness AI, other technologies for enhanced compliance monitoring of ads

Mumbai: The Advertising Standards Council of India (ASCI) plans to leverage artificial intelligence (AI) and other technologies to enhance compliance monitoring, its chief executive and secretary general Manisha Kapoor said.

With the rapid growth of digital advertising, ASCI is focusing on technology to address challenges in regulating ads across sectors like alcohol and healthcare, which are governed by complex jurisdictional issues.