Snapchat bets on creators in smaller cities to tap into Indian market

Snapchat, the American multimedia instant messaging app, is looking to capitalise on India’s booming creator economy, especially in smaller cities and towns, by offering multiple monetization options.

With over 200 million monthly active users in India, the platform is attracting regional creators who are monetising everyday content and sharing relatable experiences. Snapchat has been making investments in India, including in expanding its team and talent pool, to tap this opportunity.