Meta unveils new features for small business using WhatsApp Business

Meta, on Thursday, announced several new features and initiatives for small business owners using WhatsApp Business app. Available for a fee, the new features will allow these small businesses to send personalised messages with call-to-action buttons and schedule when these messages are sent.

Ravi Garg, country head for WhatsApp Business, says that the Meta-powered platform is targeting small businesses in India’s smaller towns and is committed to educating non-tech-savvy entrepreneurs.