‘We are reducing the barrier to entry with support for local Indian languages’: Adobe exec on how the Express app is bringing Gen AI features to a broad user base

Adobe Inc is banking on local Indian language support for its Express platform, a cloud-based mobile and web design tool, hoping that more users will be able to produce creative assets like social media posts, posters, and website banners in native languages, and take advantage of generative AI features for seamless content creation in a diverse country like India.

Starting Thursday, the interface for Adobe Express on desktop web and mobile will be available in Hindi, Tamil, and Bengali, and the Translate feature on the desktop web will now support eight Indian languages: Hindi, Bengali, Gujarati, Kannada, Malayalam, Punjabi, Tamil, and Telugu.