Shift in streaming strategy: Fewer sequels as OTTs turn cautious
By
Binu Mathew
New Delhi: The once bullish approach to green-lighting sequels and new seasons of web shows has slowed as streaming platforms become more cautious with content commissioning.
Producers and creators are now finding it tougher to pitch the sequel to a film or the new season of a web series and get approval as compared to a few years ago. Platforms however still lean towards established franchises.