Quick-commerce companies expand Tier-II ops ahead of festival season

After making the model work in metro cities, players in the quick commerce sector are rapidly expanding their footprint into smaller tier 2 cities and markets beyond that ahead of the festival season.

This past week alone, Swiggy’s quick delivery arm Instamart has entered six new cities, launching in a new market every 33 hours. The firm has entered 11 new cities over the past two months, including Thrissur, Mangalore, Kanpur, Udaipur, Warangal, Salem, Amritsar, Bhopal, Varanasi and Ludhiana. Instamart now operates in a total of 43 cities.