SEO making way for AIO: Next frontier in shaping digital presence

As generative artificial intelligence (AI) becomes increasingly embedded in our lives, how we search for information, engage with brands, and form opinions are rapidly changing. Search engines like Google, Bing, and DuckDuckGo, once the undisputed gatekeepers of the digital world, are no longer the sole arbiters of information access. AI tools such as ChatGPT, Gemini, and others are poised to take centre stage, offering a more conversational and intuitive approach to information retrieval.