Why some analysts believe that 2024 is the last year Amazon, Flipkart and other online stores can offer big discounts

Online marketplaces like Amazon and Flipkart are reportedly poised to outshine traditional brick-and-mortar stores in India’s upcoming festive smartphone sales. Leveraging aggressive discounts and targeted marketing, these e-commerce giants are expected to capture nearly three-fifths of the smartphone market during this period. According to a report in Economic Times, “Experts believe the big guns of e-commerce will corner nearly three-fifths of the smartphone market this festive season that begins with Ganesh Chaturthi — the biggest festival in Maharashtra.”