AI PCs take center stage as Europe’s biggest consumer electronics show kicks off in Berlin

PC makers and chip titans are turning Europe’s biggest consumer electronics fair into an opportunity to showcase their strengths, hoping that AI PCs with NPUs will open up the market for new types of personal computers.

The Internationale Funkausstellung (IFA), Europe’s biggest consumer electronics show, opened its doors on Friday and will run until next Tuesday, September 10. The show attracts thousands of visitors from around the world, including leading tech companies and startups.