Snapchat will show Sponsored Snaps and brand promotions in Maps tab soon

Snap, the parent company of Snapchat, is introducing sponsored messages next to chat threads from friends on the platform. Snap’s CEO Evan Spiegel sent a note to employees talking about the 13 years journey of the company and changes that are coming to the platform in the upcoming months.

Snap is exploring a simplified version of Snapchat to enhance accessibility and usability and to attract more users of older age as the platform is mainly popular among young people.