From iPhone 11 to iPhone 16: Tracing the evolution of the ‘vanilla’ iPhone

Cupertino-based tech giant gives special attention to making them stand out each year. A fresh design element or feature, each year, attracts new legions of iPhone buyers and also encourages existing customers to upgrade their phones.

Unlike some of the Android smartphone brands, Apple does not make substantial changes. Instead, with every iteration, Apple makes minor yet meaningful changes to ensure there is a sense of resemblance between two different generations of iPhones. At the same Apple infuses certain new elements to boost its sales.