E-commerce behemoths target quick-delivery space, but challenges remain

Bengaluru: The fast-expanding quick-commerce market in India, currently being dominated by newer start-ups like Swiggy Instamart, Zepto Zomato’s Blinkit and others, may see a shake-up as ‘traditional’ e-commerce giants like Flipkart and Amazon eye a slice of the sector which is expected to generate revenues in surplus of $3.3 billion in 2024.