JioCinema crosses 15 million subscribers with new premium plans, says Mukesh Ambani

JioCinema, the video streaming platform owned by Reliance Industries, has crossed 15 million paying subscribers, the company said at its 47th annual general meeting in Mumbai on Thursday. The platform rolled out new subscription plans in April.

JioCinema Premium includes ad-free content in several languages, including original series, movies, children’s shows and TV entertainment on any device, including connected TVs, for ₹29 a month. It takes aim at Netflix, Disney+Hotstar and Amazon Prime Video, apart from domestic rivals in the Indian over-the-top (OTT) services market.