Zerodha eyes greater synergies between trading, wealth apps

Bengaluru-based stockbroking platform Zerodha is looking to strengthen its long-term wealth management play and is exploring greater synergies between its trading and mutual fund distribution business units, a senior executive said.

Currently, Zerodha has different applications – Kite and Coin – for stock trading and mutual fund transactions, respectively.

“We are looking to bring in mutual fund transaction flow in the next six to nine months onto Kite,” said Neelesh Verma, product head, mutual funds, at Zerodha. “Some part of the work has already started… We look at a seamless integration between both the apps, but both will exist with a seamless experience,” he said.