Zee to push for global reach of DP World ILT20, targets premium advertisers

Zee Entertainment Enterprises (ZEEL), with the help of the Emirates Cricket Board (ECB), is expanding the global reach of the DP World International League T20 (ILT20) in season 3.

“With ECB’s help, we’re focusing on countries like South Africa, the UK, the USA, Australia, New Zealand, Pakistan, and Sri Lanka, as our current reach is largely concentrated in India,” said Ashish Sehgal, chief growth officer – digital and broadcast revenue, ZEEL. In India, ZEEL aims to make ILT20 the second most popular cricket league after the IPL (Indian Premier League).