Zee to enhance broadcast of UAE’s T20 cricket league in third season

Zee will amplify the broadcast of the upcoming International League T20 (ILT20), the Emirates Cricket Board’s (ECB) 20-over cricket tournament, across its network as it eyes more viewership for the tournament. Zee has the 10-year media rights for the ILT20, which it picked up in 2022 for around `800-900 crore, marking its re-entry into sports broadcasting.

Zee had sold its Ten Sports television network to Sony in 2016 for `2,600 crore, exiting the business. The third season of the ILT20 will begin on January 11 and conclude February 9, 2025.