TikTok content strategy head Nicole Lacopetti to depart amidst reorganisation and growing US scrutiny

Nicole Lacopetti, head of content strategy and policy, TikTok is reportedly leaving the company in September, according to The Information. From what is understood, this departure marks a shift in TikTok’s operations, following the earlier exit of V Pappas, former COO and the current reorganisation by Adam Presser, present COO.

“Nicole Iacopetti’s departure is a pivotal moment for TikTok as it navigates both internal changes and external pressures. As the platform grows, its content will likely evolve to meet the needs of an older audience. We’re already seeing a trend toward more complex and engaging content, including new online games, which are highly popular among users over 30,” Vadim Khrulev, CEO and founder, The Solitaire said.