Q-comm players in race to up the order value size

As the quick commerce race heats up, online players are trying to scale up their revenues generated from orders processed by a single store on a daily basis, by increasing the gross order value (GOV) or average order value (AOV).

For instance, if a dark store has an AOV of Rs 1,000 and if they are doing 2,000 orders per day, then they mark a daily sale of Rs 20 lakh. If the same 2,000 orders continue, but if AOV goes to Rs 1,250, then revenue becomes Rs 25 lakh.